Why Data Match Rates Matter and How to Improve Them
Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
Beginner’s Guide to People-Based Marketing
A Beginners Guide to People-Based Marketing INTRODUCTION Let’s face it. The days when advertisers could reach the masses over evening television are long gone.?The proliferation of internet devices has caused the media landscape to explode into a bunch of...
How Digital Media is Moving Beyond Web Cookies
How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of?digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...FOLLOW US
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