Free Evaluation Checklist: How to Select The Right Data Management Tools for People-Based Marketing? Data management tools play an essential role in any successful?people-based marketing (PBM) strategy.?Without the right tools to manage your data, it would be...
How to Build an Omni-Channel Customer Experience for Retail Success When it comes to customer engagement,? retailers have? more opportunities – and more challenges – than ever before. On one hand, there are more ways to engage with a new generation of...
While the local mall used to be the main destination for getting your retail on, today’s multichannel marketplace means never having to step foot in the food court again. But are contemporary consumers really eschewing in-store shopping for online channels, or...
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