Wingman Media Agency http://www.ddyahoo.com Media planning and media buying for Television, Radio and Digital. Mon, 27 Jul 2020 22:24:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 http://www.ddyahoo.com/wp-content/uploads/cropped-Wingman-Media-Logo-Square-1-32x32.png Wingman Media Agency http://www.ddyahoo.com 32 32 Does Podcast Advertising Work? A Guide on How to Advertise on Podcasts. http://www.ddyahoo.com/how-to-advertise-on-podcasts/ Tue, 30 Jun 2020 17:35:39 +0000 http://www.ddyahoo.com/?p=14314 The post Does Podcast Advertising Work? A Guide on How to Advertise on Podcasts. appeared first on Wingman Media Agency.

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A Simple Guide to CCPA Compliance http://www.ddyahoo.com/a-simple-guide-to-ccpa-compliance/ Thu, 12 Dec 2019 22:32:26 +0000 http://www.ddyahoo.com/?p=13524 Use this guide to find out how the California Consumer Privacy Act (CCPA) applies to you and what you should do to ensure your business is compliant.

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Planning Terrestrial Radio Campaigns with First Party Data http://www.ddyahoo.com/advanced-audience-targeting-for-radio/ Thu, 17 Oct 2019 00:39:40 +0000 http://www.ddyahoo.com/?p=12707 Advances in data technologies are opening up a world of opportunity for radio advertisers to plan, target and measure campaign performance with the same confidence afforded to digital media and television.

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How to Save Big on Advertising with a Winning Remnant Media Strategy http://www.ddyahoo.com/how-to-save-big-on-advertising-with-a-winning-remnant-media-strategy/ Mon, 07 Oct 2019 18:11:18 +0000 http://www.ddyahoo.com/?p=12357 This blog covers the basics of remnant inventory and offers tips for applying a remnant media strategy to make your ad budget work harder.

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5 Reasons to Hire a Media Planning & Buying Agency http://www.ddyahoo.com/5-reasons-to-hire-a-media-planning-buying-agency/ Sat, 07 Sep 2019 07:44:20 +0000 http://www.ddyahoo.com/?p=11408 Thinking about taking your media planning in-house? Before you take on a do-it-yourself media strategy, consider these 5 important benefits of working with a media planning and buying agency.

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Signs You Might Need a New Ad Agency http://www.ddyahoo.com/signs-might-need-new-ad-agency/ Mon, 02 Sep 2019 19:51:33 +0000 http://www.ddyahoo.com/?p=1386 Strong agency-client relationships are the backbone of successful ad strategy. So when is it time to move on? Here’s eight signs you need a new ad agency.

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People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial http://www.ddyahoo.com/people-hate-radio-commercials-made-longer/ Wed, 28 Aug 2019 08:29:17 +0000 http://www.ddyahoo.com/?p=1237 Find out how Wingman's two-minute radio advertorial brings four times more leads than a typical 60-second radio ad.

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The Three Secrets to Celebrity Endorsement Success http://www.ddyahoo.com/three-secrets-celebrity-endorsement-success/ Tue, 06 Aug 2019 18:57:09 +0000 http://www.ddyahoo.com/?p=1406 Selecting the right celebrity to endorse a brand is tricky. Learn three essential elements to making the right choice and supporting it with strategy.

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Why Data Match Rates Matter and How to Improve Them http://www.ddyahoo.com/why-match-rates-matter-and-how-to-improve-them/ Sat, 22 Jun 2019 07:17:13 +0000 http://www.ddyahoo.com/?p=8487 A match rate is the percentage of individuals in a data set who can be successfully matched with the members of a data set on another platform. If you're brand executes targeted media campaigns, here are five tips to help you get the most out of your first party data by improving match rates.

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Beginner’s Guide to People-Based Marketing http://www.ddyahoo.com/people-based-marketing/ Wed, 19 Jun 2019 02:14:30 +0000 http://www.ddyahoo.com/?p=8221 This guide discusses people-based marketing (PBM), its value over traditional marketing strategies and how to execute media campaigns that leverage PBM.

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