Our Thoughts
The Wingman Agency blog offers insights for planning successful media campaigns, and covers news and hot topics in media buying, advertising & marketing.
A Field Guide to Choosing a Celebrity Spokesperson
Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers. That...
Behind the Business with Sit ‘N Sleep’s Larry Miller
In our latest blog post we interview a client that's been with us for almost 25 years, Larry Miller. Here, we discuss how he started Sit ‘n Sleep, the future of the company, and the changing landscape of the mattress industry. (WINGMAN) TELL ME A LITTLE BIT ABOUT...
Vacation Home Purchases Are Booming: What Does it Mean For Advertisers?
Did you know vacation home purchases were up 54% year over year for 2014 and that vacation home purchases represent 21% of the real estate market? ?That's big business and a big opportunity for advertisers... When we think about considered purchases for the home, we...
Considered Purchases For the Home News & Insights
Marketing Considered Purchases isn't easy, but it's what we do best. To that end, we're constantly on the lookout for the latest news and insights in our niche. ?Read on for a rundown of interesting stories. 1.?CALL OF THE MALL... AdAge asks, "Can Data Save the Mall?"...
This Week in Big Data: Stories for the Interested Browser
It’s a buzzword. It’s a powerful tool. It’s misunderstood. The technology moves at an ever-increasing velocity. ?It’s?This Week in Big Data?-- a round-up of the most interesting data-filled journalism and content marketing. 1.?PROGRAMMATIC/BROADCAST?Nielsen Acquires...
Wingman’s Top 5 Game Day Ads
In Los Angeles, we have no NFL football team, so when the Super Bowl comes around, we root for our favorite television commercials. Specifically, we analyze the category that hits closest to home, considered purchases. Here's our list of favorite spots for considered...
Using Social Media Reviews for Social Proof Marketing
Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...
Knowing When to Kill a Commercial
After 30 years of selling, writing, and placing commercials on radio and TV, there is one important lesson I have learned that has saved my clients and me a ton of money. If you've written a successful radio or TV ad, you'll know it the first time it airs. If it...
Is Mattress Shopping Easy? “Dream On” Says The New York Times
In the October 8, 2014 issue of?The New York Times, Home and Garden reporter, Steven Kuruntz, asked?if buying a new mattress was easy. Without a moment of journalistic hesitation, he answered his question in the headline, "Dream On." No one at Wingman Advertising held...
Programmatic Advertising Demystified
In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...
September Newsletter
The rumors are true… We’ve just launched a brand new company website, and we’d love your feedback. Take a look and let us know what you think! Celebrity Spokespersons: Choose Carefully Here at Wingman, we’ve had a long history of success with celebrity...
Considered Purchases Branding: Homeowner as Hero
The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...
Wearable Tech – Because Smart Phones Are Now Passe
If mobile and big data are still the current marketer obsessions du jour, it's not hard to see tomorrow's "it" fascinations just around the corner of our google glass field of vision ... from where we're looking these would be "the internet of things" and "wearables,"...
5 Check-in Marketing Strategies Worth Checking Out
In 2013, the Foursquare community grew to 40 million people who’ve checked in 4.5 billion times to over 1.5 million businesses. Along with Facebook, Yelp and Twitter, location-based social media apps have provided businesses the opportunity to interact with their...
How Live Read Advertising Works and When to Use the Real-Time Pitch
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of the medium: The earliest documented paid radio ad in 1922 was essentially a 10-minute live read promoting a commuter train line serving Jackson Heights, New York....
The Big Data Driven News Roundup
We’ve fished these headlines out fresh from the big data pool: 1. Did you know that the data-driven marketing service sector employs 676,000 people? Or that big data marketing was a 156 billion dollar business in 2012? These and other interesting data points came out...
5 Classic Pay-for-Performance Deals: From Hollywood to Madison Avenue to the 405 Freeway
Pay-for-performance deals?have no doubt been around since Adam first incentivized Cain and Abel with some incremental allowance money based on which son could produce the most caloric content for the recently-down-on-its luck human family.?Are you listening to Pandora...
Shifting Television Budget to Online Video? The Medium is Gaining Momentum, But Still Immature.
1. Recent polling data suggests a big dollars shift from TV to online video might finally be under way. In an October survey by Adap.tv and Digiday, 31% of responding brands said they were “planning to shift their advertising budgets away from broadcast television and...
Is Radio Advertising Still an Arbitrage Opportunity?
As evidence piles up that the digital ad market has become too fragmented and complex, are advertisers and agencies missing a prime arbitrage opportunity when it comes to radio? According to Cumulus CEO Lew Dickey, it looks like radio may finally be heating back up...
Dodgers Win! (The Major League Baseball Retailer of the Year Award)
This year’s Dodger playoff run was without a doubt the most memorable since 1988, with the small caveat of that painful game 6 NLCS exit at the hands of the Cardinal way. The 2013 Dodgers were must-see TV after the arrival of Yasiel Puig, who presented the club with a...
The Big Data-Driven News Roundup – January 2014
We’ve fished these headlines out fresh from the big data pool. Enjoy. 1.? A recent eMarketer survey indicates that “lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses … and executives say it will be years before Big Data’s...
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